THE BOUTIQUE HOTEL CONCEPT

The first "boutique hotels" appeared in New York and San Francisco in the 1980s. The concept emerged simultaneously from the minds of creators Steve Rubell and Ian Scrager in New York and Bill Kimpton in San Francisco. It experienced real growth in the late 1990s.

For Americans, the notion of " boutique" goes against their large "MallS" (huge shopping centres and hotel complexes). For them, the boutique is a small, pleasant place offering a personalised service, where the customers are known and recognised during their visits.

Hence the name "boutique hotel" to define a concept combining a hotel and a guest room.

This type of hotel promotes a unique style and personality based on a concept or theme that sets it apart from big hotel chains. In contrast to the latter, the Boutique Hôtel offers an intimate and cosy atmosphere that allows for an attentive and personalised service to each of its customers.

The concept of boutique hotels is defined by several criteria: location (dynamic and trendy districts), architecture and design (theme-oriented), service ( personalised), size (less than 50 rooms), location (building with a history, a distinctive feature), ownership (independent hotels).

The Regina hotel was inspired by this unique and original concept for its theme that revolves around Avignon, its Palais des Papes, its famous bridge and its theatre festival.

Concept boutique hotel Avignon

In the spirit of the times, halfway between the guest room and the classic hotel.

We know that you are looking for a warm and welcoming place for your visit to Avignon to be a successful one.

At Regina Hotel, we offer you a fantastic orchestral seat on the city's show. The rue de la République is undoubtedly the one where you can hear the heart of Avignon beating more than in any other street.

Our decorator-designer Katy Michel, Jorge Arnau our staff painter and our upholsterer Christophe Marin have worked together on the project to create an authentic, cosy and elegant hotel paying tribute to the listed building dating from 1913 as well as to the city of Avignon.

Our approach is based on authenticity, simplicity and quality of service so that each customer simultaneously feels "at home" and....away.

Concept boutique hotel Carpentras

Our rooms:

  • Standard single room
  • Standard double room
  • Standard twin room
  • Superior double room
  • Superior Twin Room
  • Triple room

Book your room at our hotel now

Any cancellation more than 48 hours before the arrival date can be made free of charge. In case of late cancellation, 1 night will be charged.

EXCEPTION FESTIVAL AVIGNON (JULY): For all bookings, during the festival period a deposit of 30% of the total stay is required. This deposit is non-refundable except in cases of exceptional circumstances.

Concept boutique hotel Avignon

The story

The boutique hotel concept  Orange
The boutique hotel concept  Avignon

The opening of the Gate of the Republic, the entrance to the historic centre by the Jean Jaurès path and the Rue de la République, was built to aerate the town and allow direct access through a wide street to the Place de l'Horloge and the Palais des Papes.

The construction of the REGINA HOTEL was completed in 1913. It was built following the creation of the rue de la République and the Jean Jaurès path. Thus, its unique location at the corner of two wide streets.

The boutique hotel concept Carpentras
The boutique hotel concept Orange

The famous Avignon bridge (Saint-Bénézet bridge) was built in the 13th century. It originally had 24 arches and connected Avignon to the Philippe Le Bel tower in Villeneuve-les-Avignon.

The song "Sur le pont d'Avignon" is well known all over the world.

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